Girls Gone Boss

Rebecca Dorfman: PR, Social Media and Branded Content

Episode Summary

Rebecca started her career in New York City working with brands such as Tupperware, SVEDKA Vodka, Morgans Hotel Group and the Tribeca Film Festival, on media relations, events, social media and influencer marketing. After six years of PR agency life, and far too many nights out in NYC, she moved back down to Miami to join FUSION TV, the Disney-Univision joint venture as the Director of Communications and Special Events, overseeing the TV network's day-to-day PR efforts and event ideation, execution and sponsorships. She is currently the Director of Public Relations and Branded Content for Zumba Fitness, where she oversees all PR, Social Media and Branded Content efforts for Zumba, STRONG By Zumba and Zumba Wear. Rebecca was honored by PR News as one of the "Top Women in PR" for 2019 for her work at Zumba. Rebecca is a proud graduate of the University of Florida (Go Gators!) where she received a bachelor of arts in English, with a minor in Mass Communications.